Dubai Shopping Festival 2025 runs Dec 5–Jan 11: best malls, real 75%+ deals, top shows, and crowd-avoidance tips to shop smarter.

If you are planning a winter trip to Dubai, there is a short window when the city feels noticeably different. Stores stay busy from morning until late evening, entertainment fills public spaces, and shopping becomes part of the daily rhythm. Dubai Shopping Festival (DSF) returns for its 31st edition, running from December 5, 2025, to January 11, 2026, and stretching across 38 days of retail and citywide activity.

What makes DSF stand out is not only the scale of discounts, often ranging between 25% and 75%, but